Conventional cleaning products are filled with chemicals that are largely not tested for safety on humans or the environment and are not required to be disclosed to the public. Prolonged exposure can disrupt hormones, interrupt child development, cause respiratory issues and allergies, and are linked with cancer.   Furthermore, many of these chemicals run off, untreated, into Kenya’s beautiful ecosystem, impacting wildlife and vegetation.   Read our brief on the reasons to clean with non-toxic products here.   For further reading: 

At Grounded, non-toxic means only using verified, safe ingredients in your home cleaning products. We don’t use any ingredients that are harmful to humans and the environment. Our products are held to the standards maintained by the Environmental Working Group and MADESAFE. This means no parabens, no chemical antibacterials (like triclosan), no artificial fragrance (like phthalates), and no synthetic foaming agents/sulfates (like SLS/SLES).   Grounded products are either soap- or vinegar-based with added essential oils and good vibes. We disclose 100% of our ingredients on our product labels. Our products conform to much higher global standards for personal care items – we believe what you put on your dishes and clothes should be as safe as what you put on your body. But remember, conventional cleaning products are not required to disclose their ingredients, which means it can be difficult to know everything that is included in them.  Additionally, we have recyclable packaging, a low carbon footprint, and value creation throughout the East African supply chain – we proudly source from other Kenyan businesses wherever possible.

We consider our brand values whenever we develop a new product. Why did we create Grounded in the first place?

Firstly, conventional cleaning products are NOT required to disclose their ingredient list. This can lead to a lot of hidden nasties, such as in ingredients listed as “fragrance”. More and more studies done by international bodies are showing that there are sneaky harmful things in there!

Secondly, we wanted to use the power of plant-based ingredients as much as possible. Both to support the agro-economy, but also to get us closer to our roots. No more ingredient names that you cannot pronounce, and products with 35+ ingredients.

Over the past 7 years, we’ve developed 50 quality, safe, and effective products – derived from nature.

When doing product development for our now 50+ products we considered 3 criteria. 

Does it make high quality products?

With the support of a bad ass team of Kenyan chemical engineers, we developed our product lines to ensure customer satisfaction.

Keeping it simple, effective and safe meant we went back to the tradition of soap making – or turning fats (like vegetable oils) into soap through saponification or following the cutting edge trend of simple science like hypochlorous acid – the main ingredient in our Instant Disinfectant.

Is it made in Kenya sustainably?

We believe deeply in the #buyKenyabuildKenya movement, and are a certified Made In Kenya brand. We are also incredibly lucky to have access to Kenya’s vast array of agricultural, agri-processed, and manufactured products!

We are proud to source 100% of our ingredients locally! Is it cheaper? Sometimes no! But we believe deeply in creating jobs across the local and regional value chain.

Our key inputs to make soap come from vegetable oils, our packaging from 100% locally sourced and made recycled plastic, and our citrus cleaning concentrate from citrus peels otherwise headed for the compost.

Our main inputs support Kenyan farmers – with leading inputs like coconut oil from Kwale, sunflower oil from Nakuru, or canola oil from Mt Kenya. Wakulima kwanza!

Is it safe?

We created Grounded to improve the safety of cleaning and personal care products in Kenya. This is not only for our beautiful ecosystem, but also for our loved ones. 

We check all of our ingredients with international organizations like MadeSafe and EWG (see more in the next section) to evaluate human and environmental toxicity. 

Don’t believe us? Check for yourself! Unlike conventional cleaning products (which are not required to list ingredients), we list 100% of our ingredients so you can check for yourself. 

Take control over what you bring into the home. Have a question? Shoot us an email at get@grounded.co.ke.

Conventional cleaning products are filled with chemicals not tested for safety on humans or the environment. Additionally they are not required to tell you what is in it, making it hard to make informed consumer decisions.

There is also a lot of “greenwashing”, or companies making products that claim to be non-toxic or eco, but fail to back that up with ingredient transparency or adherence to international standards.

Our products conform to the standards maintained by the Environmental Working Group and MADESAFE. MadeSafe has over 6,500 banned ingredients. This means:

  • No Hormone Disruptors
  • No Synthetic Fragrances
  • No Artificial Dyes
  • No Palm Oil
  • No Parabens
  • No Phthalates
  • No Sulfates
  • No Optical Brighteners

We also do not believe in using ingredients that are harmful to the environment when being made. This includes anything with palm oil (which is used to make SLS/SLES), or that has nasty production processes (no smokestacks here!)

  • All products have instructions and ingredients listed on the label.
  • Download our Household User Guide here.
  • Download our Laundry Guide here.
  • Download our Pure Soap Guide here.
  • Give us a call or email to arrange a 1:1 phone training.

See our up to date map here for all outlets.



  • Grounded Factory
  • Chandarana
  • Carrefour
  • Healthy U (Sarit, Westgate, Yaya, Village Market)
  • Zucchini (General Mathenge, ABC, Village Market)
  • Kalimoni Greens
  • Shamba Shop
  • Karen Provision Store (Hardy, Karen Shopping Centre)
  • Banana Box
  • Onn the Way Supermarkets (Parklands, Muthaiga, Gigiri)
  • Langata Links Shop
  • Artcaffe Market (Rhapta, Kileleshwa, Westview, Dennis Pritt,Village Market)
  • Ecandi
  • Organic Farmers Market (Saturdays in Karen)


  • Express Shop – Kilifi
  • Blue Marmalade – Watamu
  • Chandarana Nyali – Mombasa
  • Carrefour Nyali – Mombasa
  • Chandarana Diani – Mombasa
  • Chandarana Diani – Mombasa
  • Chandarana Cedar Mall – Nanyuki
  • Lang’ata Links Shop – Nanyuki
  • One Stop – Nanyuki
  • Butterbean – Nanyuki
  • Acacia Farm Shop – Gilgil
  • Chandarana Buffalo Mall – Naivasha
  • Chandarana Golden Life Mall – Nakuru 
  • Carrefour United Mall – Kisumu
East Africa
    • Pride Farms – Kigali, Rwanda
    • Deli Cafe – Jinja, Uganda
    • Kabebe – Arusha, Tanzania
    • Phenicia – Juba, South Sudan

Our products have been tested and refined with households for over 7 years. We guarantee you that they are effective!  

However, you may notice some differences when switching from conventional cleaning products to non-toxic products. We often hear feedback that the laundry powder doesn’t foam enough, or smell enough. Instant foam and long-lasting scent are hallmarks of chemical agents, tricking us into thinking things are more clean when they’re actually just more harmful.

We care deeply about customer satisfaction, and provide simple user guides to ensure all products are being used properly to attain your desired level of clean.

Grounded manufactures non-toxic cleaning products like all-natural liquid Castile and solid soaps.

Soap was first recorded as far back as 2800 BC! Yet most detergents and liquid “soaps” today aren’t actually soap at all, but are a combination of chemicals and foaming agents!

Grounded’s soap superstars

  • Pure Soap Concentrate – A Kenyan Castile soap made from coconut, sunflower, and canola oils. Our all purpose superstar.
  • Surface Cleaner Extra Strength – Our soapy spray powerhouse. This soap based spray is ready to tackle serious messes. Powered by Castile soap and boosted with germ fighting essential oils for fresh counter tops. All-purpose surface spray. Works hard on grease. Removes germs.
  • Surface Cleaner Everyday – Everyday surface spray. Deodorizes & degreases. Works well on wood and tile. Powered by citrus concentrate, this everyday cleanser is great for kitchens and bathrooms. It contains limonene, a chemical from citrus peels that’s a powerful degreaser/solvent.
  • Foaming Hand SoapsCastile-soap handwash in a refillable foaming dispenser. Boosted with natural essential oils for fragrance and to fight germs. Comes with a refillable foaming pump. Buy one for each sink, and top up on our 1L and 5L refills. Each 500ml pump lasts 500 hand washes. That’s 4x traditional gel hand soaps! Choose from our original Tea Tree + Clove, Geranium + Lavender, or Eucalyptus + Lemongrass.

  • Body Bar – 100% natural bathing bars for body and hair. Choose our original calming lavender, or our new activated charcoal mint, and uplifting aloe eucalyptus.

And the best part? We make our soaps using Kenyan oils, not imports like Olive Oil.

We are sorry to hear you received a damaged order. Please send the order number and a photo of the damaged item(s). We will then connect with you to remedy the situation to the best of our ability.

You can purchase our full range of products on the website, and on greenspoon.com. Or you can visit one of our retail partners: Chandarana, Carrefour, Shamba Cafe, Lang’ata Links, KPS Karen/Hardy and Zucchini.

Contact get@grounded.co.ke with your order number, and we will check if the order is still eligible for cancellation.

Once an order is placed, an item cannot be added or removed.

We offer next day delivery for orders placed by 4pm from Monday to Friday. Orders made on the weekends will be proceesed the following Monday.

We offer next day delivery anywhere in Nairobi. Additional costs apply for upcountry orders via Wells Fargo.

The standard delivery fee is Ksh 399. Up Country orders are fullfilled via Well’s Fargo and cost is dependent on the distance.

The orders are processed directly from the factory in Kikuyu – Kiambu County. Hence the standard fee to fufill the order.

All of our products are free of parabens, palm oil and harmful sulfates. You can learn more about ingredients, claims and usage on our dedicated product pages here.

Yes we do! Watch all the tutorials on our YouTube channel – Grounded Africa.

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