Conventional cleaning products are filled with chemicals that are largely not tested for safety on humans or the environment, and are not required to be disclosed to the public.
Prolonged exposure can disrupt hormones, interrupt child development, cause respiratory issues and allergies, and are linked with cancer.
Furthermore, many of these chemicals run off, untreated, into Kenya’s beautiful ecosystem, impacting wildlife and vegetation.
Read our brief on the reasons to clean with nontoxic products here.
For further reading: 
At Grounded, nontoxic means only using verified, safe ingredients in your home cleaning products. We don’t use any ingredients that are harmful to humans and the environment. Our products are held to the standards maintained by the Environmental Working Group and MADESAFE
This means no parabens, no chemical antibacterials (like triclosan), no artificial fragrance (like phthalates), and no synthetic foaming agents/sulfates (like SLS/SLES).
Grounded products are either soap- or vinegar-based with added essential oils and good vibes. We disclose 100% of our ingredients on our product labels.  
Our products conform to much higher global standards for personal care items — we believe what you put on your dishes and clothes should be as safe as what you put on your body.
But remember, conventional cleaning products are not required to disclose their ingredients, which means it can be difficult to know everything that is included in them.
Additionally, we have recyclable packaging, a low carbon footprint, and value creation throughout the East African supply chain — we proudly source from other Kenyan businesses wherever possible.

How do I use your products?

  • All products have instructions and ingredients listed on the label.
  • Download our Household User Guide here.
  • Download our Laundry Guide here.
  • Download our Cloth Diaper Laundry Guide here.
  • Give us a call or email to arrange a 1:1 phone training.

We are considering offering an in person training course in 2022. Are you interested? Let us know at training@grounded.co.ke.

Where can I buy Grounded products?

See our up to date map here for all outlets.



  • Grounded Factory
  • Chandarana
  • Healthy U
  • Zucchini (General Mathenge, ABC, Village Market)
  • Kalimoni Greens
  • Shamba Shop
  • Fava Herb
  • Right Eats
  • Elixir Health
  • Health Cart
  • Pantry
  • Onn the Way
  • Langata Link
  • Artcaffe Market
  • Organic Farmers Market
  • Nairobi Farmers Market


  • Express Shop - Kilifi
  • Blue Marmalade - Watamu
  • Butterbean - Nanyuki
  • Acacia Farm Shop - Gilgil
  • Chandarana Buffalo Mall - Naivasha
  • Chandarana Nyali - Mombasa
  • Chandarana Nanyuki - Nanyuki

Overall, Grounded recommends the CDC guidelines for cleaning and disinfecting facilities that have a 2 step process

Check out our deep cleaning guide, and contact us for custom guides and solutions. You do not need to buy toxic chemical disinfectants and cleaning products to stay safe! Grounded's products are both effective and safe for humans and the environment.

Are you planning to reopen your business?

Check out these guidelines from the MOH:

Remember, not all cleaning products are created equal!

Get Grounded today to choose the effective and safe option.

Our products have been tested and refined with households for over 3 years. We guarantee you that they are effective!  

However, you may notice some differences when switching from conventional cleaning products to non-toxic products. We often hear feedback that the laundry powder doesn’t foam enough, or smell enough. Instant foam and long-lasting scent are hallmarks of chemical agents, tricking us into thinking things are more clean when they’re actually just more harmful.

We care deeply about customer satisfaction, and provide simple user guides to ensure all products are being used properly to attain your desired level of clean.

Grounded manufactures nontoxic cleaning products like all-natural liquid Castile and solid soaps.

Soap was first recorded as far back as 2800 BC! Yet most detergents and liquid “soaps” today aren’t actually soap at all, but are a combination of chemicals and foaming agents!

Did you know that plain ole’ soap can deactivate Covid-19? Check out this video from Vox to watch the virus break up and fall down the drain.

Grounded’s soap superstars

  • Pure Soap Concentrate – A Kenyan Castile soap made from coconut, sunflower, and canola oils. Our all purpose superstar.
  • Spray Deep – Our soapy spray powerhouse. Powered by our coconut-sunflower-canola liquid soap, and enhanced with baking soda and essential oils for extra grime fighting power.
  • Foaming Hands - Natural foaming hand soap and dispenser. Make sure to wash for 20 seconds!
  • Body Bar - All natural solid body bar. Even works on hair!
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