Grow with Grounded

Grounded Baby is Kenya’s first and only line of safe, eco-friendly cleaning products formulated just for babies and parents. Did you know that children are especially sensitive to environmental toxins that lurk in our cleaning and personal care products? 

Being a parent is stressful enough. We are presented with so many choices and worries. And let’s be honest – kids can be messy!

Why add a worry about the safety of products in your home?

Grounded makes natural cleaning products so you can toss the toxins, while staying clean.

We promise to only use safe ingredients.

This means:

  • No synthetic fragrances, or artificial dyes
  • No hormone disruptors, or phthalates
  • No parabens, or artificial preservatives
  • No SLS, SLES, or PEGs
  • No palm oil, or petroleum products

We list 100% of our ingredients, which are made from local, natural inputs.

Our products are made from Kenyan-grown plant-based ingredients that we make into soaps, sanitizers, laundry soap powders, and room sprays.

Grounded - Baby and Mum

What makes Grounded Baby unique?

We partnered with Anita Nderu, media personality and new mom for our Grounded Baby launch. See what this glam-mama says about why she uses Grounded Baby for her newborn, Kaya.

What makes Grounded Baby different?

Grounded - Baby and Family
  • We introduced safer essential oils like lavender which is therapeutic and smells lovely.

  • We created a new foaming body wash for kids – less harsh than bar soap, more fun for bath time.

  • We removed any potential irritants from our laundry products for even safer clothes and bedding.

Where to Buy?

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