Take Control

Modern life is full of hazards - it can be overwhelming. By offering non-toxic cleaning products that you can be confident in, Grounded makes it easy for you to live well by controlling what you bring into your environment.


Boost your Immunity

We have been led to believe that killing 100% of bacteria is good for us, but that’s not true! We have good bacteria on our bodies that’s needed to fight bad bacteria. Take care of your microbiome, clean without the toxins.


Be Kind to your Kids

Children are especially sensitive to toxic chemicals. Their bodies’ rapidly developing systems are vulnerable. With Grounded’s non-toxic cleaning products, you can be sure they are not absorbing dangerous chemicals linked to noncommunicable diseases.


It Works

Switching to nontoxic doesn’t mean lowering your standard of clean! You might notice Grounded products have less foam or less persistent scent, but that's because foaming agents and fragrances have nothing to do with effective cleaning and often contain harmful chemical


Be Kind to your Cleaner

Our cleaners are exposed all day, every day. New studies show prolonged interaction with conventional cleaning products can seriously damage a person’s lungs. Grounded wants to create a more healthy working environment for our helpers.


Be Kind to Kenya

Kenya is beautiful, but rapidly changing. Our waterways are flooded with synthetic foaming agents and non-biodegradable chemicals that remain in the ecosystem, upsetting the natural balance, and eventually being consumed by animals and humans.

switch to the new clean today

Get Grounded

Why Clean Naturally
Ready to toss the toxins
But wondering

Why Grounded?

It Works

Grounded products have been tested and refined with families in Nairobi over several years and have been shown to have the same cleaning power as conventional products.

We Know!

You don’t need to worry; we’ve done our research and know that the ingredients in our cleaning products are safe. And we’re fully transparent about what we include, so you never have to wonder what you’re bringing into your environment.

Superior Customer Care

We know that it can be hard to transition away from something you’re familiar with, so we provide training and phone support for you or your cleaner. Please reach out to us if you have any questions or suggestions!

I enjoy being on the back end of people’s joy. If you see that somebody’s happy, or they post on instagram that they love our products, I’m like ‘Yesss!’ It’s nice to know that someone is making their home cleaner… That makes me feel good.
- Tebby, Customer Experience Associate


We work directly with you or your cleaner on re-orders and deliveries, making it easy for you to stay fully stocked. We deliver directly to you, using the same reliable drivers each time.


The only other options for nontoxic cleaning in Kenya are imported product lines. We are able to sell our locally sourced and manufactured products at half the price.

Buy Kenya, Build Kenya

We produce everything at our facility in Kikuyu.  We source raw materials from Kenyan suppliers.  We recycle our packaging materials.  We believe in growing manufacturing power in Kenya.

Order Today

Call: +254 740 410 585 or email: get@grounded.co.ke

Also available online: GreenSpoon and FavaHerb

After using Grounded for a few months, when I smell clothes that have been washed with conventional cleaners, I just smell chemicals.

Sam, Nairobi


If I say that I like Grounded I will have lied because I love Grounded to the moon and back, all my stains gone, just in a gentle wash and its done.                            

Piah, Kampala


The sufurias are so shiny!


Florence, Nairobi


I used to have dry skin on my hands from all the washing, now they are soft and feel good!

Evaline, Nairobi


Grounded got rid of my red wine stain! I honestly didn’t think it would be as strong as the conventional cleaners.

Ari, Nairobi


Nairobi, Kenya



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