Safe

Natural formulations powered by African-farm grown ingredients

Ecofriendly

Biodegradable, and grey-water safe. 100% recycled plastic and paper packaging.

Concentrated to Last

No filler ingredients! Long lasting products. Our 2kg of Laundry Powder lasts 66 washes!

Next Day Delivery

Next day delivery in Nairobi for orders received by 4pm, free for orders over 10k

Safe

Natural formulations powered by African-farm grown ingredients

Ecofriendly

Biodegradable, and grey-water safe. 100% recycled plastic and paper packaging.

Concentrated to Last

No filler ingredients! Long lasting products. Our 2kg of Laundry Powder lasts 66 washes!

Next Day Delivery

Next day delivery in Nairobi for orders received by 4pm, free for orders over 10k

New Arrivals

Our most loved products, trusted by families across Africa

  • Hand & Body Lotion – 300ml, Bergamot + Cedar + Sandalwood

    Original price was: 1,699 KSh.Current price is: 1,444 KSh. Add to cart
    Hair & Body Care

    Hand & Body Lotion – 300ml, Bergamot + Cedar + Sandalwood

    Original price was: 1,699 KSh.Current price is: 1,444 KSh.
  • Sale! Hand Wash Gel - 300ml, Lavender + LemonQuick View

    Hand Wash Gel – 300ml, Lavender + Lemon

    Original price was: 999 KSh.Current price is: 849 KSh. Add to cart
    Hair & Body Care

    Hand Wash Gel – 300ml, Lavender + Lemon

    Original price was: 999 KSh.Current price is: 849 KSh.
  • Sale! Body Wash Gel - 300ml, Lemongrass + Eucalyptus + Tea treeQuick View

    Body Wash Gel – 300ml, Lemongrass + Eucalyptus + Tea tree

    Original price was: 1,299 KSh.Current price is: 1,104 KSh. Add to cart
    Hair & Body Care

    Body Wash Gel – 300ml, Lemongrass + Eucalyptus + Tea tree

    Original price was: 1,299 KSh.Current price is: 1,104 KSh.
  • Sale! Hair Conditioner - 300ml, Tea Tree + EucalyptusQuick View

    Hair Conditioner – 300ml, Tea Tree + Eucalyptus

    Original price was: 1,499 KSh.Current price is: 1,274 KSh. Add to cart
    Hair & Body Care

    Hair Conditioner – 300ml, Tea Tree + Eucalyptus

    Original price was: 1,499 KSh.Current price is: 1,274 KSh.
  • Sale! Sulfate-Free Shampoo - 300ml, Tea Tree + Eucalyptus + RosemaryQuick View

    Sulfate-Free Shampoo – 300ml, Tea Tree + Eucalyptus + Rosemary

    Original price was: 1,399 KSh.Current price is: 1,189 KSh. Add to cart
    Hair & Body Care

    Sulfate-Free Shampoo – 300ml, Tea Tree + Eucalyptus + Rosemary

    Original price was: 1,399 KSh.Current price is: 1,189 KSh.

New Arrivals

Our most loved products, trusted by families across Africa

  • Sale! Hand Wash Gel - 300ml, Lavender + LemonQuick View

    Hand Wash Gel – 300ml, Lavender + Lemon

    Original price was: 999 KSh.Current price is: 849 KSh. Add to cart
    Hair & Body Care

    Hand Wash Gel – 300ml, Lavender + Lemon

    Original price was: 999 KSh.Current price is: 849 KSh.
  • Sale! Body Wash Gel - 300ml, Lemongrass + Eucalyptus + Tea treeQuick View

    Body Wash Gel – 300ml, Lemongrass + Eucalyptus + Tea tree

    Original price was: 1,299 KSh.Current price is: 1,104 KSh. Add to cart
    Hair & Body Care

    Body Wash Gel – 300ml, Lemongrass + Eucalyptus + Tea tree

    Original price was: 1,299 KSh.Current price is: 1,104 KSh.
  • Sale! Hair Conditioner - 300ml, Tea Tree + EucalyptusQuick View

    Hair Conditioner – 300ml, Tea Tree + Eucalyptus

    Original price was: 1,499 KSh.Current price is: 1,274 KSh. Add to cart
    Hair & Body Care

    Hair Conditioner – 300ml, Tea Tree + Eucalyptus

    Original price was: 1,499 KSh.Current price is: 1,274 KSh.
  • Sale! Sulfate-Free Shampoo - 300ml, Tea Tree + Eucalyptus + RosemaryQuick View

    Sulfate-Free Shampoo – 300ml, Tea Tree + Eucalyptus + Rosemary

    Original price was: 1,399 KSh.Current price is: 1,189 KSh. Add to cart
    Hair & Body Care

    Sulfate-Free Shampoo – 300ml, Tea Tree + Eucalyptus + Rosemary

    Original price was: 1,399 KSh.Current price is: 1,189 KSh.

Top Aisles For You

Find the perfect cleaning solution for every area of your home

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Grounded - organic products hero

About Grounded

 At Grounded, we make clean feel good. We’re a women-run Kenyan company creating over 50 non-toxic home and personal care products powered by African-grown ingredients. Think safe, biodegradable, and seriously effective without the nasty chemicals.

We bottle it all in 100% recycled plastic or recycled paper collected right here in Kenya, keeping waste out of the environment and good vibes in your home. Soapmaking is our heritage, but sustainability and transparency are our everyday.

We’re proud to be B-Corp certified, employing a team of 30 amazing humans 60% women, 80% youth who believe in building a cleaner, brighter future together.

Because cleaning should be safe, simple, and kind to the planet. Our products are made in Kenya with African-grown ingredients, designed to actually work (without the harsh chemicals). Our products are free from harmful synthetic fragrances, and are concentrated to last. Plus, every bottle supports jobs, youth, and women right here at home.

New here? Start with the basics: our laundry powder, dish soap, and foaming hand wash. They’ll show you what a difference non-toxic cleaning makes. Ready to eliminate the biggest offenders in your home? Try our natural room sprays, fabric softener, Instant Disinfectant, and Fabric Brightener or Oxyboost. Synthetic fragrances, harsh disinfectants, and chlorine bleach are real nasty, and we have an alternative for you! Got super sensitive skin? We’ve got a whole fragrance-free range just for you.

Prefer to shop in person? You’ll find us on the shelves at leading supermarkets and select eco-friendly shops across Kenya. Check our list of stockists to find Grounded near you.

Skip the trip -we deliver straight to your door. Shop our full range including all refill sizes, and get it delivered to your doorstep. Plus, we take back empty packaging when you order direct. In Nairobi we process deliveries for next day delivery straight from our factory.

About Grounded

At Grounded, we make clean feel good. We’re a women-run Kenyan company creating over 50 non-toxic home and personal care products powered by African-grown ingredients. Think safe, biodegradable, and seriously effective without the nasty chemicals.

We bottle it all in 100% recycled plastic or recycled paper collected right here in Kenya, keeping waste out of the environment and good vibes in your home. Soapmaking is our heritage, but sustainability and transparency are our everyday.

We’re proud to be B-Corp certified, employing a team of 30 amazing humans 60% women, 80% youth who believe in building a cleaner, brighter future together.

Ready to Get Grounded?

Contact us for wholesale, bulk, contract manufacturing or formulation needs, and export opportunities

Because cleaning should be safe, simple, and kind to the planet. Our products are made in Kenya with African-grown ingredients, designed to actually work (without the harsh chemicals). Our products are free from harmful synthetic fragrances, and are concentrated to last. Plus, every bottle supports jobs, youth, and women right here at home.

New here? Start with the basics: our laundry powder, dish soap, and foaming hand wash. They’ll show you what a difference non-toxic cleaning makes. Ready to eliminate the biggest offenders in your home? Try our natural room sprays, fabric softener, Instant Disinfectant, and Fabric Brightener or Oxyboost. Synthetic fragrances, harsh disinfectants, and chlorine bleach are real nasty, and we have an alternative for you! Got super sensitive skin? We’ve got a whole fragrance-free range just for you.

Prefer to shop in person? You’ll find us on the shelves at leading supermarkets and select eco-friendly shops across Kenya. Check our list of stockists to find Grounded near you.

Skip the trip -we deliver straight to your door. Shop our full range including all refill sizes, and get it delivered to your doorstep. Plus, we take back empty packaging when you order direct. In Nairobi we process deliveries for next day delivery straight from our factory.

Ready to Get Grounded?

Contact us for wholesale, bulk, contract manufacturing or formulation needs, and export opportunities

Discounts

Save on your favorite natural home and personal care products

Discounts

Save on your favorite natural home and personal care products

What Our Customers Say

4.5
G o o g l e
I love your products. I have them all I think and they are fantastic. Two of my kids have eczema and your products make such a difference for their laundry. Your hand soap lasts forever, smells great, and is much less-drying than average brands. - Rose
I love Dishes, it makes my spoons shiny and I don't use a lot of water to rinse. - Tasha
Guess what else Dishes cleans so well... My gardening gloves which were stained and caked with red soil! - Daisy
I no longer worry about my children's allergies that had been previously caused by conventional cleaners, Grounded is perfectly safe for children. - Faith

What Our Customers Say

4.5
G o o g l e
I love your products. I have them all I think and they are fantastic. Two of my kids have eczema and your products make such a difference for their laundry. Your hand soap lasts forever, smells great, and is much less-drying than average brands. - Rose
I love Dishes, it makes my spoons shiny and I don't use a lot of water to rinse. - Tasha
Guess what else Dishes cleans so well... My gardening gloves which were stained and caked with red soil! - Daisy
I no longer worry about my children's allergies that had been previously caused by conventional cleaners, Grounded is perfectly safe for children. - Faith
Grounded - logo leaf new
Best Quality Products

Join The Organic Movement!

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Know More, Choose Better

Get personalized offers, be the first to know about amazing deals and new arrivals, plus get tips on how to stay Grounded in all-new ways.

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Know More, Choose Better

Get personalized offers, be the first to know about amazing deals and new arrivals, plus get tips on how to stay Grounded in all-new ways.

Know More, Choose Better

Get personalized offers, be the first to know about amazing deals and new arrivals, plus get tips on how to stay Grounded in all-new ways.

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