What ingredients do we use?

Grounded supports the #BuyKenyaBuildKenya movement, and sources 95% of our ingredients locally. We believe in maximizing Kenya's amazing agricultural outputs, and creating jobs across the value chain.

Grounded sources oils for soap making locally. Our coconut oil comes from Kwale, our sunflower oil from Nakuru, and our canola oil from Mount Kenya. We add fresh avocado to our body bar, and moisturizing local macadamia and baobab oils to our foaming hand wash.

For our infused vinegars, Grounded takes citrus peel waste from the Zucchini juice bar. These peels that would otherwise be composted get a second life for our Daily products.

We do not use any synthetic fragrances, but to leave your homes smelling fresh, we use primarily locally made essential oils like lemongrass, lavender, eucalyptus, leleshwa, and tea tree.

Additionally, we aim to be the sole local option with recycleable packaging (our 500ml bottles are made from 100% recycled plastic), a low carbon footprint, and value creation throughout the East African supply chain — we proudly source from other Kenyan businesses wherever possible.


What ingredients do we avoid?

Conventional cleaning products are filled with chemicals not tested for safety on humans or the environment. Additionally they are not required to tell you what is in it, making it hard to make informed consumer decisions.

There is also a lot of "greenwashing", or companies making products that claim to be nontoxic or eco, but fail to back that up with ingredient transparency or adherence to international standards.

Our products conform to the standards maintained by the Environmental Working Group and MADESAFE. MadeSafe has over 6,500 banned ingredients. This means no parabens, no chemical antibacterials (like triclosan), no artificial fragrance (like phthalates), no synthetic foaming agents (like SLS/SLES).

We also do not believe in using ingredients that are harmful to the environment when being made. This includes anything with palm oil (which is used to make SLS/SLES), or that has unsustainable sourcing.


Nairobi, Kenya


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